MINDACT acquires share in kogag : brand activation gmbh
Extension of service portfolio by 40 years of experience in live communication
The communication agency MINDACT has acquired a share in the Solingen-based agency kogag, a specialist for automotive events, brand positioning and promotion. The agencies have already cooperated successfully in the past and this step now moves them closer together in order to create the best possible conditions for future joint growth of both companies under one roof.
We have been intensively observing the development of the entire industry for a number of years. By acquiring a share in kogag, we are realising one of our major strategic goals, namely joint expansion of our know-how in the areas of logistics and live communication,
explains Michael Beckmann, Managing Partner of MINDACT.
Dr. Marc Domning, Senior Partner and Managing Director of kogag, also sees the acquisition of a participating share by MINDACT as beneficial for his company:
MINDACT is a strong creative partner that will support us in all areas of concept development and implementation. In addition to first-class consulting services, which our customers have already enjoyed for four decades from us, customers will now also gain access to the creative potential of MINDACT. This offers tremendous advantages for all those concerned. In this constellation, it is our stated objective to soon once more belong to the leading agencies for live communication in Germany.
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